>The only “innovation point” left for auto makers is features so they scramble year after year to show the latest trick sacrificing quality to balance the costs

>The only “innovation point” left for auto makers is features so they scramble year after year to show the latest trick sacrificing quality to balance the costs. Of course the latest gimmicks are a big part of why you'd buy a S-class, but it's not like the basics like seats and suspension haven't seen significant improvements generation after generation. A great example would be the rear wheel steering they just introduced, not at all a gimmick.