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> The only thing they say about flavor is that it’s classic - your granddad drank the same stuff. And they fell into that by accident, after the infamous retre
by Agathos 6y ago
> The only thing they say about flavor is that it’s classic - your granddad drank the same stuff.
And they fell into that by accident, after the infamous retreat from New Coke.
- Spooky23 6y agoExactly — and New Coke was a response to the blind taste test stuff. Turned out people are motivated in non obvious ways. Diet Coke tastes gross, but hardly anyone has heard of Diet Dr Pepper.
- phaus 6y ago>Diet Dr Pepper. No one drinks it because most people think even regular Dr. Pepper is gross, but Diet Dr. Pepper is nationally recognized as a household name in the US because of the extensive advertising that they do for it. "Diet Dr. Pepper tastes like regular Dr. Pepper." Hardly anyone drinks it, but pretty much everyone has heard of it. Same as Mellow Yellow a couple decades ago. They advertised it extensively and when they used to give away free drinks under the cap it was always free Mellow Yellow. But relatively few people actually liked it. That didn't mean we hadn't heard of it.
- hedora 6y agoNew Coke let them switch classic coke from sugar to HFCS without anyone noticing the difference in flavor. It was a brilliant move.