Tim Hwang’s new book “Subprime attention crisis” talks a lot about this. The whole thing is a house of cards, based on the belief that better as targeting will

Tim Hwang’s new book “Subprime attention crisis” talks a lot about this. The whole thing is a house of cards, based on the belief that better as targeting will yield better results, and they will squint at the numbers in any way possible to keep the illusion alive, because there’s so much money to be had in it. But so many of the models are bad. Most of the data is awful, and the results when looked at objectively aren’t really amazing