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> I get your point about it being more than hyper-focused short term metrics, but how do you actually know it's working if you can't quantify it? There are alw
by iamacyborg 6y ago
> I get your point about it being more than hyper-focused short term metrics, but how do you actually know it's working if you can't quantify it?
There are always going to be ways to measure things, they're just going to be more or less fuzzy than what we're used to (even if what we're used to is wrong).
- Judgmentality 6y agoBut how do they measure those things, fuzzy or not? And more importantly, can they actually invalidate their own hypotheses?
- toast0 6y agoOn your B2B contact us form, ask 'how did you hear about us', or do it as part of the onboarding. When people leave, ask them where they're going, and where they heard about them. Etc. Are you going to get acurate and complete data? No to both. But you might get actionable data. Will you get real-time feedback? Nope.
- yuliyp 6y agoSome things are worth doing even if you can't scientifically prove that they are.
- throwaway_pdp09 6y agoBut you don't know which ones are. Which means you're wasting money on those that aren't.
- iamacyborg 6y agoEven if you think you know, do you really? Attribution is a notoriously tricky issue and it's only getting harder with GDPR and browsers making changes to cookies.
- BlueTemplar 6y agoIt's not because you can't measure it that it's not scientific (and vice versa).