I mean it's not. I've written this from the angle of having only ever worked for smaller brands. Marketers (myself included) like to think we're making decision

I mean it's not. I've written this from the angle of having only ever worked for smaller brands. Marketers (myself included) like to think we're making decisions based on accurate data and thorough analysis but we might as well just be blindly throwing darts at a dartboard. We'd have the same amount of success.