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The article is about establishing "enormous brands like McDonald's, Coke, Pepsi, Nike, Apple, Ford, Chevy, AT&T, Tide, Crest, Bank of America, Visa, MasterCard,
by wombatmobile 6y ago
The article is about establishing "enormous brands like McDonald's, Coke, Pepsi, Nike, Apple, Ford, Chevy, AT&T, Tide, Crest, Bank of America, Visa, MasterCard, Toyota, Tylenol, Kleenex, Budweiser..."
But internet advertising is dominated by niche marketing from smaller players.
Niche marketing requires targeting. You can argue about whether certain data really delivers effective targeting or not, but if a product is niche, it requires targeting.
If a product is mass, that's a different proposition.
- iamacyborg 6y agoI mean it's not. I've written this from the angle of having only ever worked for smaller brands. Marketers (myself included) like to think we're making decisions based on accurate data and thorough analysis but we might as well just be blindly throwing darts at a dartboard. We'd have the same amount of success.
- wombatmobile 6y agoWhat sort of products have you marketed? Could you give examples, and tell us how you reached your target market/s successfully?