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IME "asked for" is too often code for "bought something 5 years ago", "didn't read the terms and conditions". Rarely real, informed consent. The one exception
by oliwarner 6y ago
IME "asked for" is too often code for "bought something 5 years ago", "didn't read the terms and conditions". Rarely real, informed consent.
The one exception —again, just in my 20 years experience doing this crap— is when you pay them, eg "10% off your first order when you subscribe to our newsletter". This is still more coerced consent than informed, but better than most subscriptions.
- iamacyborg 6y agoAs someone who's been doing email marketing for a decade, you'd be subscribed by how many people are more than happy to sign up to a mailing list without being "coerced" as you describe. We get that you don't like marketing email, but plenty of people do.
- oliwarner 6y agoIt's not just my bias. I'm sensitive to it, but I'm regularly added to mailing lists despite my express lack of consent. We all are. I also regularly walk clients back from doing exactly the same thing. The perks in marketing don't give a flying French Fancy what the law is. They care about absolute volume. I did a little exercise last year, took a screenshot of every order form I submitted. I reported a dozen companies to the ICO last year, with documented examples of companies wilfully ignoring GDPR regulations. Yeah, I'm also fun at parties.