This is nothing for a big company, they'll just pour insignificant amount of money (to them) until it goes away. For a consumer this is a huge waste of time and

This is nothing for a big company, they'll just pour insignificant amount of money (to them) until it goes away. For a consumer this is a huge waste of time and money for no benefit. Only thing you can do is take your money elsewhere - stop supporting companies who do these kind of things and make sure that all your friends know about this.