You've got three choices. You either make it easy for people to make their own content, sell them content they already want but in a better way, or be the only

You've got three choices. You either make it easy for people to make their own content, sell them content they already want but in a better way, or be the only way they're getting that content. Apple didn't try to invent a market for purchasing music when it didn't already exist; they said "hey, this is like buying CDs but easier and better." Netflix said "hey, all those shows you like? Come watch them at one place with no commercials, on demand." Youtube Red/Premium/Plus/Whatever the hell they're calling it now is just paying for a better version of the same experience. Whoever invents and patents a way to put a sticker on the side of your head and make you feel like you're having sex with a pornstar will make a billion selling it however they want. Quibi picked the worst of every possibility. They weren't freer than Youtube. They didn't have the library of Netflix. They weren't more convenient to watch than either of them. Quibi would've worked great if it'd launched in 2007. Now, not so much.