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An interesting piece, though I would have liked more about the failures of YouTube/TikTok and other platforms that simply aggregate user content. The author su
by apozem 6y ago
An interesting piece, though I would have liked more about the failures of YouTube/TikTok and other platforms that simply aggregate user content.
The author suggests a fund to help develop IP, but YouTube and TikTok don't need that. The YT/TT approach is "let a thousand flowers bloom and users/algorithms will pick the best".
I think a lot about the teenage girl who went viral on TikTok for writing musical numbers based on the 2000s TV show Avatar: The Last Airbender [1]. That is not content anyone would fund up front. If you're not a Zoomer/Millenial with nostalgia for the show, the idea doesn't even make sense! And yet it was a brilliant idea, hugely popular, and it didn't cost TikTok a dime. That's the future.
[1]: https://nerdist.com/article/avatar-the-last-airbender-musical-tiktok-creator-interview-katherine-lynn-rose/ https://nerdist.com/article/avatar-the-last-airbender-musica...
- bawolff 6y agoIndeed, pretty sure youtube tried the whole directly funding popular channels back in 2012 [1]. They moved away from that Honestly though, i'm not sure that people making essentially viral fan fiction videos is "the future" as that's already been a thing for a while. [1] https://en.m.wikipedia.org/wiki/YouTube_Original_Channel_Initiative https://en.m.wikipedia.org/wiki/YouTube_Original_Channel_Ini...
- apozem 6y agoYou’re being a bit literal. The fan video is an example of “the future.” The future is: > “let a thousand flowers bloom and users/algorithms will pick the best”