The parent URL contains the anchor "#comments". Perhaps the intent was to direct the viewer to the first (at this time) comment, which is by Kathy Sierra: htt

The parent URL contains the anchor "#comments". Perhaps the intent was to direct the viewer to the first (at this time) comment, which is by Kathy Sierra: http://radar.oreilly.com/2011/04/gamification-purpose-marketing.html#comment-7250008 http://radar.oreilly.com/2011/04/gamification-purpose-market... And boy, is it a pleasure to read something by Kathy -- it's been a while. Even through today's food allergy induced haze, her words cut incisively to thoughts and feeling I suspect many of us harbor regarding "gamification". Well worth the read. My own thoughts on the same: If your work/task/request sucks to the point where it requires gamification, well, fuck you. I may do something I don't enjoy if it fits into a larger context that I do want, but the world's far to interesting to waste time pulling a slot machine lever. The worst is when a channel is monopolized (e.g IP "rights"), leaving you no choice but to sit there "pulling that lever".