You allocate time and money to making it a priority. You need to have multi-day tickets with fluffy names like "review resource usage on login system" and give

You allocate time and money to making it a priority. You need to have multi-day tickets with fluffy names like "review resource usage on login system" and give people time to work through them. If you are talking about saving money while the entire backlog is all about features and bugs then you are showing you are not really serious.