That cost is actually in the ballpark for an ICE drivetrain swap using new parts and fully prefabricated fitment. Can be done much cheaper going with used parts

That cost is actually in the ballpark for an ICE drivetrain swap using new parts and fully prefabricated fitment. Can be done much cheaper going with used parts from wrecked cars. Cheaper still if one has the resources to do their own fitment fabrication work. It's nice though to see an outfit with the kind of reputation that Swindon has earned in ICE motorsports jumping into the EV game. This is bound to be a straightforward and high quality kit for those with the means and not the patience or ability to spend a year of weekends tinkering - that's a section of the EV conversion market that's always been missing. For those who care about the cost and enjoy long tinkering projects, the hobbyist market's already been around for decades, and now the used production parts market is becoming well established.