Avoid lying and unsubstantiated hype: don't say you can do something you can't. Some people are tempted to do that with investors, hiring, PR. It's a short-term

Avoid lying and unsubstantiated hype: don't say you can do something you can't. Some people are tempted to do that with investors, hiring, PR. It's a short-term optimization and no good will come out of it in the long run, even from a purely amoral standpoint. In my experience, the conversations we had with our clients, advisors, investors are really good because even when they make a mistake assuming something, we correct it on the spot: "No. We are not able to do that right now because we have B issue and we're working to solve it given we do not have expertise on this. It will take some time. For now, we're doing Y instead because of X. We don't have Z capability". The trust that grows from having these conversations is invaluable. You can't build it back when it's gone. Even if you're not in a managerial or executive position and your manager makes the mistake of wrongly claiming something, you pull them aside and correct them. They most likely thought what they said was correct, and will follow up on that and send an erratum/clarification.