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The crazy idea behind Google was that they had no feasible plan for monetization. There was an early and obvious insight that fast and simple search would win,
by johbjo 6y ago
The crazy idea behind Google was that they had no feasible plan for monetization.
There was an early and obvious insight that fast and simple search would win, but ads at the time were gif banners and flash animation.
They tried adwords, and it worked.
- yuhong 6y agoAdWords dates back to 2000-2001. At the time they IPOed in 2004 they had 90%+ of revenue coming from advertising. They didn't adopt cookie based tracking (DoubleClick) until the 2007-2008 recession: https://en.wikipedia.org/wiki/Draft:Effects_of_the_2007-2008_financial_crisis_on_Google https://en.wikipedia.org/wiki/Draft:Effects_of_the_2007-2008...