I worked at a SaaS company where the founder CEO had a sales background. He'd hop into the inside sales (read: smile and dial) team desk once a quarter or so an

I worked at a SaaS company where the founder CEO had a sales background. He'd hop into the inside sales (read: smile and dial) team desk once a quarter or so and practice pitching cold-to-warm-ish leads over the phone. It was super motivating for the reps, mostly junior in that role, to see their CEO doing it and remaining empathetic to what they're facing every day. Not sure if that's like... the best reason in the world when he could be doing other more important things, but it was definitely a morale booster for the company to see him in the pit once in a while.