AMP is incredibly popular. Every news site has enabled it. You have a 100% chance of seeing an AMP page in the top results for anything. Google had 2 options -

AMP is incredibly popular. Every news site has enabled it. You have a 100% chance of seeing an AMP page in the top results for anything. Google had 2 options - make websites faster the normal way (remove bloat) or make websites faster by introducing AMP. AMP is controlled by Google. What do you think they did? They said they would reduce the site's ranking if they didnt use AMP. Within weeks, everybody except Wikipedia was introducing AMP.