You have covered most of it, perhaps just expand the scope of the 3rd party tracking to make sure your users aren't being tracked by CDNs, cloud hosting etc own

You have covered most of it, perhaps just expand the scope of the 3rd party tracking to make sure your users aren't being tracked by CDNs, cloud hosting etc owned by the ad networks. You mention dark patterns, I think its good (and honestly healthy for business) to implement better-than-average product transparency. So have pricing very obvious and easy to find, little Q&A on refunds with refund process quick and fair. Finally -the obligatory - talk to your customers :P What do they think an ethical site is? What do the crooks in your industry do that annoys them?