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I mean firstly know what "ethical" is, ethics is extremely complicated, and what is ethical is obviously debatable. Is it purely utilitarian? Or is it something

I mean firstly know what "ethical" is, ethics is extremely complicated, and what is ethical is obviously debatable. Is it purely utilitarian? Or is it something more complicated? People will clearly and not reasonably argue that any non-violent commercial endeavors is ethical, others that anything that consumes resources unnecessarily isn't ethical. If ethics were something we could relate to use in an actionable way it would be so simple it wouldn't be necessary to do so.

ducul_sfant 6y ago
Thank you for your answer! It's true that "what is ethical? " would be just as good of a question and I would absolutely be interested to find out more answers to it. In my point of view and in this case, ethical means that our website should focus on facilitating our users to achieve the goal THEY set for themselves and we don't use any mechanism that is deceiving, hidden, makes use of human vulnerabilities to our benefit (or third parties benefits) or has consequences that the user has not intended. An example to that would be with Facebook Pixel: users don't know it's there, will be benefiting a third party without consent and will further have consequences outside our website that most of the time users don't want. Therefore, I consider using it unethical. I think relating to specific contexts, like websites in this discussion, ethics might be something more actionable and straightforward, helping people like us create environments that are more mindful towards our users.