> We shipped features at a tremendous pace. People say this, but what features? If you've built something that's buried under 3 menus, then that's not going t

> We shipped features at a tremendous pace. People say this, but what features? If you've built something that's buried under 3 menus, then that's not going to have great returns. Every feature added is is another node in a graph with multiple branches to any related features. This includes non-code related things like ux, maintenance cost, marketing, tie-in with product vision (i.e. how well does it fit into that brief description of your product, and if it doesn't how to do you communicate it). Building the software is the hard part. It takes a few hours to talk to dozens of customers. People will use your product if it solves a pain point. It takes 100x more time to actually implement that feature.