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Why do AMD's marketing materials and this article use the word 'uplift' over and over? Is there a reason they don't just say increase?
by CyberDildonics 6y ago
Why do AMD's marketing materials and this article use the word 'uplift' over and over? Is there a reason they don't just say increase?
- Tsiklon 6y agoI would assume their marketing writers have a style guide to conform to, and that "increase" is a word they actively choose not to use.
- CyberDildonics 6y agoThat seems bizarre, but it still doesn't explain why anandtech takes the words from AMD's marketing and copies it over and over.
- Tsiklon 6y agoI’ve seen at least one other reviewer use “performance uplift” in their content too - perhaps there’s an agreement on terminology in place
- icegreentea2 6y agoUplift is buzzwordy in that entire industry.
- deleted 6y ago[deleted]
- shajznnckfke 6y agoI can imagine some marketing genius saying that “up” and “lift” are both positive words while “in” and “crease” are neutral.