The problem’s that 538 is selling certainty. That’s where their pixels go, with the implication that they’re big math nerds who can divine the future based on c

The problem’s that 538 is selling certainty. That’s where their pixels go, with the implication that they’re big math nerds who can divine the future based on combining lots of polls and other data sources. If it all amounts to “eh, we don’t really know,” then 538 doesn’t have much of a business model.