The author has a point. Cool car are faster but that's not where coolness comes from. The same is with houses, computers and stuff. The cool computers have an

The author has a point. Cool car are faster but that's not where coolness comes from. The same is with houses, computers and stuff. The cool computers have an indescribable 'thing' that you can notice and like when it's there and miss it when it's not. I'm sure I've heard people talk about it before. 'The art of motorcycle maintenance' talks about 'quality'. Richard P. Gabriel talks about the 'quality without a name' in one of his books.