Shut it down for a week. Reopen it as the indie iTunes (audio, video, games, whatever) Also, completely change the look, go for something far more uniform. I'm

Shut it down for a week. Reopen it as the indie iTunes (audio, video, games, whatever) Also, completely change the look, go for something far more uniform. I'm not against, say, user backgrounds and changing colors, but no animated gifs, no auto-start material, no changing layout. You get basic functionality (private messages, mimicking "Wall" functionality calling it a "space," commenting on items/posts,) and can follow friends and artists. The space should show your friend's purchases (unless you check a "do not broadcast this purchase" box.) You should also be able to do public recommendations that show on all of your friend's spaces. "Jeff Warren recommends DJ Z-Trip's song "Kiss (Remix ft. Murs)!" Every item you look at should include general ratings, friends ratings, and a list of friends (and artists you follow) who've suggested it. As an artist, you can put up music, video, HQ images. They should undergo a cursory inspection (I'm sure there's software to match audio against known audio,) and then be uploaded to sell. Bonus points if you want to do an "online library" akin to Amazon's Cloud Player. I'd also let you regulate people's ability to see your library (everyone, friends, no-on) on a per-item basis. Hide those guilty pleasure!