If you watch an SPJ conference talk, this sort of language is par for the course. He's very energetic and occasionally hyperbolic, often using very engaging rhe

If you watch an SPJ conference talk, this sort of language is par for the course. He's very energetic and occasionally hyperbolic, often using very engaging rhetoric to make his talks fun and catchy. I can 100% imagine him saying the quoted line out loud and it sounds just fine, but written in text without his emphasis makes it seem much more like an evangelist than he really is.