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> for elite professionals This is not a beginning of a beautiful friendship. It's like saying "we are an X for really good people only", which leaves one to d

> for elite professionals This is not a beginning of a beautiful friendship. It's like saying "we are an X for really good people only", which leaves one to decide if they are brazen enough to consider themselves really good and try this wonder X or just accept the reality of being somewhat OK and move on. Perhaps you are trying to be selective with whom you want to accept as clients and this is meant to be a filter, but it comes across as snobbish at best. There are other ways to phrase it without rubbing unwashed gray masses the wrong way.

czbond 6y ago
You're either really good, or have aspiration to be that much better - right? Those who don't meet one of those criteria probably won't pay for a planner. But I agree the phrasing is odd.
priyadarshy 6y ago
We are definitely shooting for the "professionals who perform their job at an elite level" vibe more than a socioeconomic distinction. That being said, this is a valid criticism since "elite" has some obvious connotations.
- dayjah 6y ago
  "executive" fits that notion for me.
- Zenbit_UX 6y ago
  Imo you already figured it out with this HN thread. "Busy People" got me to click, 'elite' added to your bounce rate.
- erokar 6y ago
  I had the same reaction as others to "elite". I think you risk putting off the actual elite professionals and attract the aspirational with that phrasing. If that's not the intention, cutting "elite" will probably help a lot.
- deleted 6y ago
  [deleted]
kome 6y ago
I wanted to say exactly the same thing! I need to schedule stuff, but I am not elite or anything. Is there a market niche for my identity? ;)
drcongo 6y ago
I closed the tab as soon as I read that line. Eurgh.
globular-toast 6y ago
"If it's in you, I'll find it. That's actually what I do. I just point out what you've already got. I'm like a spiritual guide. The reason I put "If it's in you, I'll find it" is, if I waste good time and money looking for it, and see it's definitely not in you, I don't wanna be sued 'cos you haven't got it, so, you know, not gonna get me on that." - David Brent

czbond 6y ago

You're either really good, or have aspiration to be that much better - right? Those who don't meet one of those criteria probably won't pay for a planner. But I agree the phrasing is odd.

priyadarshy 6y ago

We are definitely shooting for the "professionals who perform their job at an elite level" vibe more than a socioeconomic distinction. That being said, this is a valid criticism since "elite" has some obvious connotations.

dayjah 6y ago
"executive" fits that notion for me.
Zenbit_UX 6y ago
Imo you already figured it out with this HN thread. "Busy People" got me to click, 'elite' added to your bounce rate.
erokar 6y ago
I had the same reaction as others to "elite". I think you risk putting off the actual elite professionals and attract the aspirational with that phrasing. If that's not the intention, cutting "elite" will probably help a lot.
deleted 6y ago
[deleted]

kome 6y ago

I wanted to say exactly the same thing! I need to schedule stuff, but I am not elite or anything. Is there a market niche for my identity? ;)

drcongo 6y ago

I closed the tab as soon as I read that line. Eurgh.

globular-toast 6y ago

"If it's in you, I'll find it. That's actually what I do. I just point out what you've already got. I'm like a spiritual guide. The reason I put "If it's in you, I'll find it" is, if I waste good time and money looking for it, and see it's definitely not in you, I don't wanna be sued 'cos you haven't got it, so, you know, not gonna get me on that." - David Brent