Lattice seems to do quite well in the small and affordable market segment. There are lots of interesting products using them at astoundingly cheap price points

Lattice seems to do quite well in the small and affordable market segment. There are lots of interesting products using them at astoundingly cheap price points. https://hackaday.com/2020/01/24/new-part-day-led-driver-is-fpga-dev-board-in-disguise/ https://hackaday.com/2020/01/24/new-part-day-led-driver-is-f... is probably the most affordable FPGA board that has been fully reverse engineered with 2 x gigabit ethernet ports and SDRAM.