I don't think it necessarily has to be madness, but you do need a competent and appropriately-separate regulating body overseeing the system and setting prices/

I don't think it necessarily has to be madness, but you do need a competent and appropriately-separate regulating body overseeing the system and setting prices/rules that are fair to all the participants. In Canada, that body is the CRTC. I think they largely do a good job, though some of it ends up in the courts, and TekSavvy happily engages customers by bumping monthly rates up or down in response to the rule changes, and encouraging us to write our elected representatives if we like or dislike it. Examples: https://www.teksavvy.com/in-the-news/2019-press-releases/teksavvy-to-customers-we-lowered-your-internet-bill-thank-the-crtc/ https://www.teksavvy.com/in-the-news/2019-press-releases/tek... https://www.teksavvy.com/in-the-news/2020-press-releases/teksavvy-demands-immediate-refund-from-bell-rogers-after-fca-rejects-dubious-appeals-of-crtc-wholesale-rate-decision/ https://www.teksavvy.com/in-the-news/2020-press-releases/tek...