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Patio11's friendcatchers – demonstrate value to turn friends into leads
- aaron32311 6y agoFYI, it's more content related. Patio talks about it a bit more on Twitter [1] and on in this article [2]. Here is a tl;dr: - Avoid dates on your content. - Avoid templates, like stock imagery. - Avoid commoditized labels (such as calling a book a pdf). - Don't use self-deprecating language or show self-doubt. - Change formats - turn your old article into a recorded podcast. - Finally, close off with where people can learn more about you for e.g. "here is what ive been working on lately". [1] https://twitter.com/search?q=from%3Apatio11%20friend-catcher&src=typed_query https://twitter.com/search?q=from%3Apatio11%20friend-catcher... [2] https://training.kalzumeus.com/newsletters/archive/content-marketing-strategy https://training.kalzumeus.com/newsletters/archive/content-m...