We have a rather difficult onboarding process and users often message via the chat for help. For the homepage I'd say visitors message rarely so it is less use

We have a rather difficult onboarding process and users often message via the chat for help. For the homepage I'd say visitors message rarely so it is less useful. That said, the ones that do are usually the same who convert as they are already fairly qualified leads and just want a little extra info before they sign up.