Why would it take any more time? If you absolutely need to have user accounts behind the scenes, you can just point your "Try It Now" button to a page that cre

Why would it take any more time? If you absolutely need to have user accounts behind the scenes, you can just point your "Try It Now" button to a page that creates a dummy user record "guest6772343/dummypassword" and logs in as that user. Forward to the application, and you're done. You can have this up and working 5 minutes from now. EDIT: For an idea of why this is important to do, and how important it is to do it (in terms of how many more users you'll unbounce), here's a writeup of the day we accidentally launched Twiddla, and the consequences of going through the quick 5-minute login-bypass exercise I describe above: http://www.twiddla.com/blog/2007/04/1000-signups-on-day-one.html http://www.twiddla.com/blog/2007/04/1000-signups-on-day-one....