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How do you retarget on potentially interested customers?
by gcatalfamo 6y ago
How do you retarget on potentially interested customers?
- bochoh 6y agoI think the whole point of being privacy focused is that you don't retarget and your product sells by its own merits.
- ponderingfish 6y agoThat's hard and I hope they can achieve this strategy!
- jamiequint 6y ago> your product sells by its own merits This is a common yet naive thing to say that is rarely ever true in practice.
- mrweasel 6y agoHow effective is retargeting? I’m understand that it varys from business to business, but from what I saw 5 years ago in consumer electronic, gaming and toys, it’s not really going to be a significate revenue source. The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago, and you’re the person who sold it, but your retargeting partner does actually support registering a purchases.
- jsjohnst 6y ago> The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago I’ve paid close attention over the past few years and have found >80% of the retargeted ads are for something I just purchased (and they are usually the “single purchase” type product, similar to the fridge analogy you used)
- konha 6y agoVery effective. Even if a big share of your ad impressions falsely target someone who already bought (see sibling comment) the remaining impressions lead to an increase in conversions at a comparatively low cost per conversion. As you said, this will vary from business to business, but I have seen very successful retargeting campaigns in b2c e-commerce as well as b2b lead generation.
- shostack 6y agoIt varies by advertiser. Smart ones do incrementality testing to prove its added value and optimize accordingly.