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TL:DR; We set out to have a no-cookie homepage. Replaced Google Analytics, Crisp Chat and Cloudflare with privacy friendly alternatives!

gcatalfamo 6y ago
How do you retarget on potentially interested customers?
- bochoh 6y ago
  I think the whole point of being privacy focused is that you don't retarget and your product sells by its own merits.
  - ponderingfish 6y ago
    That's hard and I hope they can achieve this strategy!
  - jamiequint 6y ago
    > your product sells by its own merits This is a common yet naive thing to say that is rarely ever true in practice.
- mrweasel 6y ago
  How effective is retargeting? I’m understand that it varys from business to business, but from what I saw 5 years ago in consumer electronic, gaming and toys, it’s not really going to be a significate revenue source. The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago, and you’re the person who sold it, but your retargeting partner does actually support registering a purchases.
  - jsjohnst 6y ago
    > The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago I’ve paid close attention over the past few years and have found >80% of the retargeted ads are for something I just purchased (and they are usually the “single purchase” type product, similar to the fridge analogy you used)
  - konha 6y ago
    Very effective. Even if a big share of your ad impressions falsely target someone who already bought (see sibling comment) the remaining impressions lead to an increase in conversions at a comparatively low cost per conversion. As you said, this will vary from business to business, but I have seen very successful retargeting campaigns in b2c e-commerce as well as b2b lead generation.
  - shostack 6y ago
    It varies by advertiser. Smart ones do incrementality testing to prove its added value and optimize accordingly.
criddell 6y ago
Just out of curiosity, how important is live chat? I don't think I've ever had a good experience using a site's chat function.
- jivings 6y ago
  We have a rather difficult onboarding process and users often message via the chat for help. For the homepage I'd say visitors message rarely so it is less useful. That said, the ones that do are usually the same who convert as they are already fairly qualified leads and just want a little extra info before they sign up.
- stjohnswarts 6y ago
  Back when I was doing web stuff for clients I got a lot of help through hostgator chat function and it was great. It all depends on how knowledgeable the person on the other side is. The medium is fine in and of itself.
  - criddell 6y ago
    I've had two types of experience. One - the person on the other end works for a different company and they can answer a few common questions, but everything else is "call this 800 number." Cell phone companies do this. Two - the person immediately says "give me your phone number and lets talk on the phone" (car dealers are terrible for this). I guess there is a third type - companies using a laughably terrible bot. I encountered this with Sony after I bought a game online and it wouldn't start. I eventually called in and they instantly refunded my money because I think it was a common problem.
    - BenjiWiebe 6y ago
      There is a fourth type. The MVNO I have my phone plan (and friends/family) with actually utilizes their live chat for support, and usually I get a very knowledgeable person in 30ish seconds. It's great. Red Pocket Mobile is the name.

gcatalfamo 6y ago

How do you retarget on potentially interested customers?

bochoh 6y ago
I think the whole point of being privacy focused is that you don't retarget and your product sells by its own merits.
- ponderingfish 6y ago
  That's hard and I hope they can achieve this strategy!
- jamiequint 6y ago
  > your product sells by its own merits This is a common yet naive thing to say that is rarely ever true in practice.
mrweasel 6y ago
How effective is retargeting? I’m understand that it varys from business to business, but from what I saw 5 years ago in consumer electronic, gaming and toys, it’s not really going to be a significate revenue source. The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago, and you’re the person who sold it, but your retargeting partner does actually support registering a purchases.
- jsjohnst 6y ago
  > The retargeting most of us are see is the failed kind where you’re trying to sell a fridge to the person who already ordered one two days ago I’ve paid close attention over the past few years and have found >80% of the retargeted ads are for something I just purchased (and they are usually the “single purchase” type product, similar to the fridge analogy you used)
- konha 6y ago
  Very effective. Even if a big share of your ad impressions falsely target someone who already bought (see sibling comment) the remaining impressions lead to an increase in conversions at a comparatively low cost per conversion. As you said, this will vary from business to business, but I have seen very successful retargeting campaigns in b2c e-commerce as well as b2b lead generation.
- shostack 6y ago
  It varies by advertiser. Smart ones do incrementality testing to prove its added value and optimize accordingly.

criddell 6y ago

Just out of curiosity, how important is live chat? I don't think I've ever had a good experience using a site's chat function.

jivings 6y ago
We have a rather difficult onboarding process and users often message via the chat for help. For the homepage I'd say visitors message rarely so it is less useful. That said, the ones that do are usually the same who convert as they are already fairly qualified leads and just want a little extra info before they sign up.
stjohnswarts 6y ago
Back when I was doing web stuff for clients I got a lot of help through hostgator chat function and it was great. It all depends on how knowledgeable the person on the other side is. The medium is fine in and of itself.
- criddell 6y ago
  I've had two types of experience. One - the person on the other end works for a different company and they can answer a few common questions, but everything else is "call this 800 number." Cell phone companies do this. Two - the person immediately says "give me your phone number and lets talk on the phone" (car dealers are terrible for this). I guess there is a third type - companies using a laughably terrible bot. I encountered this with Sony after I bought a game online and it wouldn't start. I eventually called in and they instantly refunded my money because I think it was a common problem.
  - BenjiWiebe 6y ago
    There is a fourth type. The MVNO I have my phone plan (and friends/family) with actually utilizes their live chat for support, and usually I get a very knowledgeable person in 30ish seconds. It's great. Red Pocket Mobile is the name.