That's infuriating because even in this "success" case, the company won. The user lost in at least the following ways * going down the wrong back and having to

That's infuriating because even in this "success" case, the company won. The user lost in at least the following ways * going down the wrong back and having to do a U-turn * spending the physical time and labor to organize, and to go to court (just this might be over 700$ of time for some people)