I question Martin's line of thinking. If customers don't want the resulting product, jumping straight to native apps risks slow, misuse of effort times N. Pho

I question Martin's line of thinking. If customers don't want the resulting product, jumping straight to native apps risks slow, misuse of effort times N. PhoneGap, SproutCore and the like are great if there's a need to get something going right now. Then, in all likelihood, such would be replaced with native apps later. For example, it seems an obvious approach to have hybrid apps begin with a native skeleton app continually evolve with cross-platform web flows backfilled with more native as the product gets traction and has an opportunity has time to specialize. Evernote did this on a RIM app. It's not shameful either, it's brilliant expedience. Update: forgot to mention up-and-coming portable js platform Game Closure.