Sales people do not bring in investors, they bring in clients. The CEO's job is to make sure there is enough money to pay people and if that includes raising $,

Sales people do not bring in investors, they bring in clients. The CEO's job is to make sure there is enough money to pay people and if that includes raising $, that is your job. Now if you want customers you want someone who fits your culture, is not afraid to call anyone, has contacts and is motivated by $. Most sales people don't give a flying F about stock, options, etc. They care about $. Set clear goals and have a nice commission aspect. We are about 60% salary, 40% commission and seems to be working well. Do not be afraid to fire sales people after a couple of weeks, some people just don't work even though you think they will.