It sounds like you're an early stage company - most established companies have the problem of too much feedback. At the early stage my experience has been: 1.

It sounds like you're an early stage company - most established companies have the problem of too much feedback. At the early stage my experience has been: 1. You should install SmartLook, FullStory, or similar to watch users. Qualitative feedback beats quantitative b/c your raw numbers are too low to be useful. 2. Identify key points in the customer journey when you want to collect feedback. For B2B SaaS I ask for feedback via email at these stages: - When a customer signs up for a trial - When a customer converts to a paying sub - When a customer doesn't convert - After 1-2 months of paying - When a customer churns First I'll make sure that I get system-generated emails when these events happen so I can send them manually. I'll eventually automate sending these emails once volume gets too high. I'll automate them by sending from our app or from a tool like UserList or Intercom. And when I get feedback I centralize in the tool I'm building (www.savio.io) and use it to prioritize what to build next.