First, I would gather some key buzzwords such as machine-learning, privacy-first, de-google, and whatever else the kids/investors like these days. Then, I'd do

First, I would gather some key buzzwords such as machine-learning, privacy-first, de-google, and whatever else the kids/investors like these days. Then, I'd do my best to create a brand associated with some such trendy buzzwords. Ideally I'd have some friends, or friends who have friends; friends who feel like investing and/or shilling hard to other investors, and who can also shill hard to potential users. If all goes well, after a couple years or so of heavy shilling and growth hacking and whatnot, me and my friends get our accountant and lawyer friends to do some sort of equity/legal sleight of hand, we the founders make a nice exit just before or just as our grassroots, cool, hip new product degenerates into some spurious incarnation of what it claimed it wouldn't become, and we the founders live happily ever after. Somewhere in that plan we build a search engine or whatever, but that's not really important.