You ask for anekdata, so here my 2 cents. I was an early Gmail user, got my account though an invite from a kind slashdotter. I've introduced Google docs/drive

You ask for anekdata, so here my 2 cents. I was an early Gmail user, got my account though an invite from a kind slashdotter. I've introduced Google docs/drive to a few organisations successfully around 2010. A few years later the privacy issues started to become clear to me and are what started my quest for ending my Google use. Around 2013 I started moving services off Google one by one, as fast as I could find satisfactory alternatives. Gmail was the last service I left, in about 2015, because it was obviously tied to external use, and for which i made a plan with timeline. Search by the way was not hard, other engines are really quite good, otherwise just use a proxy like startpage.com. I still have an account for the odd Drive share I have to collaborate on, but other than that, zero. I even deleted the email address this year.