Many people in my circle are slowly diversifying away from google utilities, and I think that the low-level anti-google sentiment is useful to spawn new service

Many people in my circle are slowly diversifying away from google utilities, and I think that the low-level anti-google sentiment is useful to spawn new services, especially those that can be deployed and shared from a VPS, or for a relatively small yearly fee (subscription email, sovereign ansible playbooks, mastodon, etc)