Once you click ‘Take me to Notion’, you aren’t just kept waiting. They provide you with feedback. ‘Getting ready’. This is a concept called Idleness Aversion an

Once you click ‘Take me to Notion’, you aren’t just kept waiting. They provide you with feedback. ‘Getting ready’. This is a concept called Idleness Aversion and it’s present in hundreds of apps. Look, it's just spinning wheel. It's as old as GUIs, probably older. Certainly older than the term "apps".