Before the iPhone, most companies didn’t bother to hire designers, or if they did, didn’t give them much power. After the iPhone, everything changed, and not ju

Before the iPhone, most companies didn’t bother to hire designers, or if they did, didn’t give them much power. After the iPhone, everything changed, and not just in the mobile space. The iPhone was such a vast, visceral improvement over what came before it, and the experience was so personal and eventually ubiquitous, that it shocked decision makers into action.