I'm not sure if that's a good explanation. It's becoming a standard practice for many organizations to involve UX designers and researchers from the very initia

I'm not sure if that's a good explanation. It's becoming a standard practice for many organizations to involve UX designers and researchers from the very initial phase of designing a product or feature. They use existing data, user-research, user-testing, and popular best practices before pushing changes to production. So more UX focus is happening before release phases instead of after release, which means there will be much less opportunities for UX improvements after the release of each feature. Also analyzing and tracking is a default everywhere now. So many feature requests are already backed with data related to user-behavior. Which means many of them kind of include UX improvements. I think UX impact is bigger than before. But, it's becoming part of the process and it's more mature now.