Intuitively, this makes sense that the lowest-hanging fruit from when UX was a younger discipline has been steadily eliminated from the market as design has bec

Intuitively, this makes sense that the lowest-hanging fruit from when UX was a younger discipline has been steadily eliminated from the market as design has become less of an afterthought and a certain baseline of best practices has taken root in the industry. Thinking back to my own experience over a decade ago, the role of design in the development process has changed much for the better - it’s that much harder to make obvious UX mistakes now that design and development teams are used to working collaboratively rather than throwing things over the wall.