I would focus on trying to figure out a way to translate all of those "Happy B-Day" posts on facebook into people giving $1 towards a gift and making that proce

I would focus on trying to figure out a way to translate all of those "Happy B-Day" posts on facebook into people giving $1 towards a gift and making that process as seamless as possible. Then I'd call it something like GiftMePlease.com. That's exciting, translating all of those comments into $$$.