I agree with what you're saying, but I'm not entirely sure this is a totally conscious reflex. I'd be interested in seeing a study where comments are rated with

I agree with what you're saying, but I'm not entirely sure this is a totally conscious reflex. I'd be interested in seeing a study where comments are rated with one set showing a low or negative score, the same comment with a high score, and then again with a neutral score. Given to three different groups of course.