With all due respect, this is more often than not what IT people think is happening, meanwhile the person signing the check is talking behind their backs to see

With all due respect, this is more often than not what IT people think is happening, meanwhile the person signing the check is talking behind their backs to see if anyone else in the industry is using the product and how they're using it. It's more prevalent in certain industries than others, and some IT people may have more sway than others, but inferring that logos aren't valuable is a terrible take.