As Tom Kyte said: "I take the view that applications come. Applications go. Applications come again and go again. But - the data, the data - oh, it stays and s

As Tom Kyte said: "I take the view that applications come. Applications go. Applications come again and go again. But - the data, the data - oh, it stays and stays and stays and is used by application after application after application. And if you store your data perfectly for "the first application", it'll not be good for the future ones. And I don't see tons of data that isn't used by many applications (need many views of the same data). See, my goal is the data - knowing that applications are like Mayflies but data is more like a tree."