Apple is in an interesting position A) Google already pays them $8 to $12 billion a year to have Google Search be the default search engine on Apple devices B

Apple is in an interesting position A) Google already pays them $8 to $12 billion a year to have Google Search be the default search engine on Apple devices B) The temptation that if they can build a very good search engine they can massively weaken their main enemy in mobile phones * Apple should consider that Google stole the iPhone idea (when Eric Schmidt was on Board of Directors of Apple) and cloned it into Android Google sooner or later will revert to such things If Apple can build search and massively weaken Google it is a no brainer Don't be like Bill Gates and when Apple was down instead of buying them or buying 40% in them, he played them as a 'look we have strong opponents' card in his anti trust case If your enemy is showing you his neck, you should take it