It's not about bigger, so much as about more sudden, arbitrary, and capricious. In most companies, products which consistently don't show a profit are phased ou

It's not about bigger, so much as about more sudden, arbitrary, and capricious. In most companies, products which consistently don't show a profit are phased out, usually with transition paths. At Google, products that don't show exponential growth are wack-a-moled, offloading costs on customers and dumping them on the ground.